jo barnard.

Industrial designer and founder of Morrama.


Welcome to my site.

Having founded industrial design agency Morrama in 2015, I have worked with the team on projects from wearable technology to furniture. In the process we’ve developed a process that instills our values for simple and beautiful design.

Starting with establishing a products reason to exist and working all the way through to production, we use our knowledge of materials and production processes to bring thoughtful products to market.

This site is a platform for my own experiences, thoughts and insights into the industry.

If you are a startup or established brand looking for creative advice into any aspect of your business from story-telling to sustainability, get in touch with me at

I’m also available for talks, interviews or comments on topics within design, tech, manufacturing. sustainability and current consumer trends.

My thoughts.


My work.

To see more of the projects I’ve worked on with my team over the last 5 years, please visit


I’m passionate about creating products and experiences that bring joy to users without compromise on quality or our environment.



“Jony has been at Apple for almost as long as I’ve been alive…”

Read my thoughts on his departure from Apple in Design Week.

“You either have to be better or cheaper than your competitors, and you can only make it so far by being cheaper.”

My story of founding a design agency for startups in Lecture in Progress.

“The environmental impact of products is a huge consideration, but also a positive opportunity.”

Listen to me talk about keeping creative inspiration fresh and establishing values to guide client work with Marek Pawlowski in his MEX Podcast.