Startup advisor & founder of Morrama
header_mimica.png

Mimica

A biologically-accurate food expiry indicator.

 
180125 Milk Bottle Top Down.jpg
 

I've been working with the Mimica Lab team for 5 months now helping them to develop the Mimica Touch label both from a user-experience perspective and in preparation for manufacture. A more technical B2B product, this has proved a very different challenge than the consumer products we typically work on at Morrama. As such it's been really insightful and educational journey so far.

For more information please visit the Mimica Lab website.