10 Design Principles

Every designer has heard of Dieter Rams. His famous Ten Principles for Good Design are world renown and have been a key consideration in the design of many products we know and recognise today. However, they were written in 1976 – a world without the internet, at a time when climate change wasn’t in the daily headlines.

So I updated them.

Better suited to today’s world, these refreshed principles aim to encourage designers to think more about what they ‘should’ do and not just about what they ‘can’. It is vital that as founders, creators, makers and even marketers, we start to question the reason for things to exist and explore what the world might look like if they didn’t.